A sales plan is created and monitored to increase sales in a company.
A sales plan is created by businesses primarily to make money. Without a proper plan, with objectives and goals, it is hard for businesses to achieve all they are capable of. A sales plan is an outline that contains information about a business, its' customers and the strategy the business is taking to attract new clients, improve performance and increase profitability. This plan is created by a business owner, management and a group of employees.
Instructions
1. Identify your target markets. During the initial step of creating a sales plan, the company's target markets must clearly be identified. A target market is a group of people your company targets through the products and services it sells. The target market is the group of people your company focuses on selling to.
2. Investigate the industry your company is in. A company investigates the industry by comparing how the company's current trends compare to the industry's trends as a whole. This is also accomplished by looking at similar products in the marketplace and comparing how your products compare to those.
3. Develop the strategies for increasing sales. Companies are constantly trying to reach and increase sales quotas. By developing strategies, a company is more likely to accomplish this. Some strategies implemented are hiring a sales force or independent sales representatives to sell your products or increasing awareness in the community about your company. The strategies created are basically objectives with outlines of how they will be implemented.
4. Explain the objectives and strategies developed to all employees. The entire staff of the company must know and understand the objectives and strategies that are planned. Staff that is unaware of these things has no direction and therefore it is hard for them to know what their complete duties are. Communication is a vital tool needed for an effective sales plan.
5. Measure the effectiveness of the sales plan. A plan must be able to be measured in order to monitor it and evaluate it. This is accomplished by assessing each objective and looking at the results and comparing them to the planned outcome. If an objective was to increase new customers by 10 percent for the year, after each month, the new customers are counted to see where the number stands compared to the goal.
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